CAMPAIGN COUNSEL
A capital campaign deserves a partner who is there every day, not one who checks in every month.
Counsel from the first readiness conversation through the final celebration. Comprehensive, endowment and annual campaigns, not only capital ones. And when the gift that decides the campaign is on the table, Wendy is in the room with you.
THIS PAGE IS FOR YOU IF
✔
✔
You have a clear vision for what your organization needs to build or become
Your board is aligned and ready to lead, or ready to grow into leading
✔
✔
You have a donor base that believes in your mission
You want a partner who will tell you the truth, including whether you are ready
THE REAL SHAPE OF A CAMPAIGN
Campaigns are measured in years, not fiscal quarters.
A board that expects a sprint loses heart in year two. A board that knows it signed up for a long walk paces itself, and enjoys the journey more. The quiet phase alone, when leadership gifts are secured before anything is announced, usually runs longer than anyone expects.
THE COUNSEL PRINCIPLE
We can only build what we can fund.
Clients usually arrive with an idea of how it should look. You have to be willing to flex to what funders are actually willing to support. That conversation is easier to have early, so we have it early.
Wendy goes on the visits.
Not coaching from the hallway, and not a plan handed over for your team to carry alone. She is in the room with your leadership for the lead and major gift conversations that decide whether the campaign gets there.
My wife and I came into this campaign believing in the school but unsure of what we needed to do. Wendy changed that. She was less like a consultant and more like a teammate — one who had done this many times and knew exactly when to push and when to reassure. She helped us make asks we never thought we could make. The campaign exceeded expectations, but what I remember most is how good it felt to do something hard alongside someone trustworthy.
Anthony and Kari Clay, Capital Campaign Co-Chairs, Logos Preparatory Academy
01 FOUNDATION
Board Development
EXPLORE →
WHEN THIS IS NOT THE RIGHT SERVICE
Not yet is an answer we give often, and it costs you nothing to hear it.
If your board has not given at one hundred percent, or your annual giving has been flat for three years, a campaign will expose both. Start with Board Development or Fundraising Strategy and come back stronger.
We have told organizations they were not ready. We would rather do that than make unrealistic promises.
HOW AN ENGAGEMENT RUNS
The same six steps, whichever service you start with.
SEE OUR PROCESS →
02 MOMENTUM
Fundraising Strategy
EXPLORE →
